PRIVACY POLICY

Effective Date: 08 September 2026
Last Updated: 08 September 2026

1. INTRODUCTION

Intent Marketing (Pty) Ltd (“Intent Marketing”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

Intent Marketing is a South African digital marketing and B2B sales agency that provides digital marketing, paid media, online marketing, web optimisation, lead generation, sales assistance and related business growth services.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

• visit or use our website at https://intentmarketing.co.za;
• submit information through our website;
• contact us by email, telephone or other communication channels;
• interact with our advertisements;
• submit your information through a LinkedIn Lead Gen Form;
• request information about our products or services; or
• otherwise interact with Intent Marketing in connection with our services.

This Privacy Policy is intended to provide transparency regarding our processing of personal information and to explain your rights in relation to that information.

We process personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (“POPIA”), and other applicable data-protection and privacy requirements.

2. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION?

The responsible party for the personal information covered by this Privacy Policy is:

Intent Marketing (Pty) Ltd

Website: https://intentmarketing.co.za
Email: info@intentmarketing.co.za
Telephone: +27 72 095 2461 / +27 64 796 3833

For privacy-related enquiries, requests or objections, please contact us using the details above.

3. PERSONAL INFORMATION WE MAY COLLECT

Depending on how you interact with us, we may collect personal information such as:

• First name and surname;
• Email address;
• Telephone or mobile number;
• Company or organisation name;
• Job title or professional role;
• Industry or business information;
• Business requirements and marketing objectives;
• Information you provide when requesting our services;
• Information contained in communications between you and Intent Marketing;
• Information relating to your interactions with our advertisements and marketing communications;
• Information submitted through LinkedIn Lead Gen Forms; and
• Technical information associated with your interaction with our website, such as IP address, browser type, device information and website usage information, where applicable.

We only seek to collect information that is reasonably necessary for the purposes described in this Privacy Policy.

4. INFORMATION COLLECTED THROUGH LINKEDIN LEAD GEN FORMS

We may use LinkedIn Lead Gen Forms as part of our advertising and lead-generation activities.

When you interact with one of our LinkedIn advertisements and voluntarily submit a Lead Gen Form, LinkedIn may provide us with the information you choose to submit through that form.

Depending on the form, this may include information such as:

• Name;
• Email address;
• Telephone number;
• Company name;
• Job title;
• Industry;
• Other professional information; and
• Answers to questions included in the relevant Lead Gen Form.

We use this information primarily to:

• respond to your enquiry or request;
• contact you regarding the services or information you requested;
• understand your business requirements;
• determine whether our services may be suitable for your business;
• arrange a consultation, meeting or demonstration where requested;
• provide information about our services;
• follow up on an enquiry or business opportunity;
• manage and qualify business leads;
• improve our marketing, advertising and lead-generation activities; and
• maintain appropriate business and communication records.

We will not use information submitted through a LinkedIn Lead Gen Form for purposes that are incompatible with the purpose for which it was collected without an appropriate lawful basis or consent where required.

LinkedIn requires advertisers using Lead Gen Forms to provide a privacy policy URL and to provide appropriate notice and consent where required. Our use of information received through LinkedIn is therefore also subject to the terms and requirements applicable to LinkedIn Lead Gen Forms.

5. HOW WE USE PERSONAL INFORMATION

We may process personal information for the following purposes:

5.1 Responding to enquiries

To respond when you contact us, request information, submit an enquiry or request a consultation.

5.2 Lead generation and qualification

To assess whether our services may be relevant to your business requirements and to follow up on legitimate business enquiries.

5.3 Sales and business development

To communicate with prospective clients regarding our services, proposals, consultations and potential business relationships.

5.4 Providing our services

Where you become a client, we may process relevant information to establish, manage and perform our contractual relationship with you.

5.5 Marketing

Where permitted by applicable law and where appropriate consent or another lawful basis exists, we may use contact information to communicate with you about our services, offers, content, events or other business-related information.

You may object to or unsubscribe from direct marketing communications at any time.

5.6 Advertising and campaign measurement

We may use information and technology provided through advertising and analytics platforms to measure advertising performance, understand audience engagement and improve our marketing campaigns.

5.7 Website operation and improvement

We may process technical and usage information to maintain, secure and improve our website and digital services.

5.8 Legal and regulatory obligations

We may process and retain information where reasonably necessary to comply with legal obligations, respond to lawful requests, protect our rights, resolve disputes, prevent fraud or abuse, or otherwise comply with applicable law.

6. LAWFUL BASIS FOR PROCESSING

We process personal information only where there is a lawful basis to do so.

Depending on the circumstances, this may include:

• your consent;
• taking steps at your request before entering into a contract;
• performing a contract with you;
• complying with a legal obligation;
• protecting legitimate interests where permitted by applicable law; or
• another lawful basis recognised under applicable legislation.

Where processing is based on consent, you may withdraw that consent, subject to applicable legal or contractual limitations and the consequences of doing so.

Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

7. DIRECT MARKETING

Intent Marketing may conduct direct marketing through appropriate communication channels where permitted by law.

Where consent is required, we will seek the required consent before sending direct marketing communications.

You may opt out of marketing communications at any time by:

• using an unsubscribe mechanism provided in the communication;
• contacting us at info@intentmarketing.co.za; or
• informing us that you no longer wish to receive marketing communications.

Where you object to direct marketing, we will take reasonable steps to stop using your information for that purpose.

8. INFORMATION RECEIVED FROM LINKEDIN

Where you submit your information through a LinkedIn Lead Gen Form, LinkedIn may process your information independently under LinkedIn’s own privacy terms.

LinkedIn’s processing of your information on the LinkedIn platform is governed by LinkedIn’s own privacy policies and terms.

Intent Marketing becomes responsible for the information that is made available to us and that we receive or otherwise process for our own business purposes.

We will process information received from LinkedIn in accordance with this Privacy Policy and applicable law.

9. SHARING OF PERSONAL INFORMATION

We do not sell your personal information.

We may disclose or make personal information available to third parties where reasonably necessary for legitimate business, contractual, technical, legal or operational purposes.

These parties may include:

• technology and website service providers;
• hosting providers;
• customer relationship management (CRM) platforms;
• email and communication providers;
• advertising and marketing platforms;
• analytics providers;
• professional advisers;
• IT and cybersecurity service providers;
• service providers assisting us with business operations; and
• regulators, courts, law-enforcement authorities or other parties where disclosure is required or permitted by law.

Where third parties process personal information on our behalf, we will take reasonable steps to ensure that appropriate confidentiality, security and data-protection obligations apply.

10. LINKEDIN, META, GOOGLE AND OTHER THIRD-PARTY PLATFORMS

Our marketing activities may involve third-party platforms, including advertising, analytics, social-media and marketing technology platforms.

These platforms may process information in accordance with their own privacy policies and terms.

Depending on the services we use at any particular time, this may include platforms such as LinkedIn, Meta, Google or other advertising, analytics, CRM or marketing technology providers.

We do not control the privacy practices of third-party platforms. You should review the privacy policies of those platforms to understand how they process personal information.

11. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, tags, analytics technologies and similar technologies to:

• operate the website;
• remember preferences;
• understand website usage;
• measure marketing performance;
• improve website functionality;
• improve advertising performance; and
• understand interactions with our digital marketing campaigns.

Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar technologies.

You may be able to manage or disable cookies through your browser or device settings. Disabling certain cookies may affect website functionality.

12. SECURITY OF PERSONAL INFORMATION

We take reasonable technical and organisational measures to protect personal information against:

• unauthorised access;
• loss;
• misuse;
• destruction;
• alteration;
• disclosure; and
• other forms of unlawful processing.

Security measures may include appropriate access controls, authentication, secure systems, confidentiality obligations and other reasonable safeguards appropriate to the nature of the information and the risks associated with processing it.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records, to fulfil contractual or legal obligations, to resolve disputes, or for other legitimate and lawful purposes.

The length of time information is retained may depend on:

• the nature of the information;
• the purpose for which it was collected;
• whether you have an ongoing relationship with us;
• applicable legal, regulatory or contractual requirements; and
• legitimate business requirements.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it, where appropriate.

14. YOUR RIGHTS

Subject to applicable law, you may have rights in relation to your personal information, including the right to:

• request access to personal information we hold about you;
• request correction or updating of inaccurate or incomplete information;
• request deletion of personal information where legally applicable;
• object to certain processing of your personal information;
• object to direct marketing;
• withdraw consent where processing is based on consent;
• request information regarding how your personal information is processed; and
• lodge a complaint concerning the processing of your personal information.

Requests may be submitted using the contact details provided in this Privacy Policy.

We may need to verify your identity before processing certain requests.

Some rights are subject to limitations or exceptions under applicable law.

15. ACCURACY OF PERSONAL INFORMATION

We take reasonable steps to ensure that personal information processed by us is accurate, complete and up to date where appropriate.

If you believe that information we hold about you is inaccurate or incomplete, please contact us so that we can review and, where appropriate, correct the information.

16. INTERNATIONAL TRANSFERS

Some of our service providers, technology platforms or advertising and marketing partners may process or store information outside South Africa.

Where personal information is transferred across borders, we will take reasonable steps to ensure that the transfer is undertaken in accordance with applicable data-protection requirements.

This may include using appropriate contractual, technical or organisational safeguards where required.

17. CHILDREN’S PERSONAL INFORMATION

Our services and marketing activities are intended primarily for businesses and adults.

We do not knowingly seek to collect personal information from children through our LinkedIn Lead Gen Forms or marketing campaigns.

We will not knowingly request sensitive personal information or information relating to children through a LinkedIn Lead Gen Form.

If you believe that a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

18. SENSITIVE PERSONAL INFORMATION

We do not intentionally request sensitive personal information through our LinkedIn Lead Gen Forms.

This includes information such as:

• racial or ethnic origin;
• political opinions;
• religious or philosophical beliefs;
• trade union membership;
• health information;
• sexual-orientation information;
• criminal-offence information;
• government-issued identification numbers;
• account passwords or login credentials;
• financial account information; or
• other categories of sensitive information protected by applicable law.

Please do not submit such information through our LinkedIn Lead Gen Forms or general marketing forms unless specifically requested through an appropriate lawful process.

19. THIRD-PARTY WEBSITES

Our website or communications may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

20. DATA BREACHES AND SECURITY INCIDENTS

If we become aware of a security compromise involving personal information, we will assess the incident and take reasonable steps required under applicable law.

Where legally required, we will notify affected data subjects and/or the relevant regulatory authority in accordance with applicable requirements.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

• our services;
• our business practices;
• technology;
• applicable legislation;
• regulatory requirements; or
• our use of third-party platforms.

The latest version will be published on this webpage with an updated “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

22. CONTACT US

If you have questions about this Privacy Policy, wish to exercise a privacy right, wish to withdraw consent, object to direct marketing, or have a concern about how your personal information is being processed, please contact us.

Intent Marketing (Pty) Ltd

Email: info@intentmarketing.co.za
Telephone: +27 72 095 2461 / +27 64 796 3833
Website: https://intentmarketing.co.za

Please include sufficient information in your request for us to understand and respond to your enquiry.

23. INFORMATION REGULATOR

If you are dissatisfied with our response to a privacy-related concern, you may have the right to lodge a complaint with the South African Information Regulator.

The Information Regulator is responsible for monitoring and enforcing compliance with POPIA and other applicable legislation.

Information Regulator (South Africa)
Website: https://inforegulator.org.za

You may contact the Information Regulator directly for information regarding its complaint procedures and applicable requirements.

24. GOVERNING LAW

This Privacy Policy is governed by the laws of the Republic of South Africa, including the Protection of Personal Information Act 4 of 2013, to the extent applicable.

Last Updated: 08 September 2026

© Intent Marketing (Pty) Ltd. All rights reserved.